This is the first practical step-by-step guide to strategic planning specifically written for managers of all types of nonprofit organizations, large and small. Born out of one such manager's own successful planning efforts, it details the key...
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This is the first practical step-by-step guide to strategic planning specifically written for managers of all types of nonprofit organizations, large and small. Born out of one such manager's own successful planning efforts, it details the key techniques involved in strategy planning, such as: identifying organizational needs, guiding goal development, targeting markets, and developing marketing plans. Discussing a broad range of nonprofit organizations, Strategic Planning fo Nonprofit Organizations provides the nonprofit manager with the basic planning and implementation tools essential to th
Electronic reproduction; Available via World Wide Web
Contents; Acknowledgments; 1 Why Strategic Planning?; 2 Planning to Plan; 3 Corporate Identity and Directions; 4 The Process of Planning; 5 Marketing Your Organization; 6 New Services and Old; 7 Pulling It All Together; 8 Living with the Plan; Bibliography; Index; About the Author
