Skip to main navigation Skip to main content
info(at)avldigital.remove-this.de
Deutsch English
Narrow Search
Search narrowed by
Last searches

Results for *

Displaying results 1 to 4 of 4.

  1. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Volltext (URL des Erstveröffentlichers)
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 1423722736; 9781423722731; 0080476848; 9780080476841; 9780750663175; 0750663170
    Series: Emarketing essentials
    Subjects: Télémarketing / Art d'écrire; BUSINESS & ECONOMICS / Business Writing; Telemarketing / Authorship; Schrijfvaardigheid; Elektronisch publiceren; Wirtschaft; Telemarketing
    Scope: xv, 211 pages
    Notes:

    Includes index

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible
  2. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more... more

    Location:
    Universität Potsdam, Universitätsbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0080476848; 1423722736; 9780080476841; 9781423722731
    Series: Emarketing essentials
    Subjects: Telemarketing
    Scope: Online-Ressource (xv, 211 p), ill
    Notes:

    Includes index

    CoverTable of Contents -- Preface -- Acknowledgements -- Introduction -- Content is Still King -- 1 Copywriting for Online Versus Offline -- 2 The Fundamentals -- 3 Sub-editing -- Tuning Your Copy -- 4 Website Content Planning -- 5 Writing for Websites -- 6 Writing for Email -- 7 Writing for Search Engines -- 8 Writing for Ads -- 9 Online Writing -- the Variety Show -- 10 Conclusions -- Checklists -- Index -- Last Page.
  3. Content is king
    writing and editing online
    Author: Mill, David
    Published: 2005
    Publisher:  Elsevier Butterworth-Heinemann, Oxford

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more... more

    Location:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Inter-library loan:
    No inter-library loan
    Location:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Inter-library loan:
    No inter-library loan

    Location:
    Universität Potsdam, Universitätsbibliothek
    Inter-library loan:
    No inter-library loan

     

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0080476848; 1423722736; 9780080476841; 9781423722731
    Series: Emarketing essentials
    Subjects: Telemarketing
    Scope: Online-Ressource (xv, 211 p), ill
    Notes:

    Includes index

    CoverTable of Contents -- Preface -- Acknowledgements -- Introduction -- Content is Still King -- 1 Copywriting for Online Versus Offline -- 2 The Fundamentals -- 3 Sub-editing -- Tuning Your Copy -- 4 Website Content Planning -- 5 Writing for Websites -- 6 Writing for Email -- 7 Writing for Search Engines -- 8 Writing for Ads -- 9 Online Writing -- the Variety Show -- 10 Conclusions -- Checklists -- Index -- Last Page.
  4. Content is King
    Author: Chaffey, David
    Published: 2012
    Publisher:  Taylor & Francis, Hoboken

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more... more

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

     

    A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.Different sources of online content require different approaches, and therefore th A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.Different sources of online content require different approaches, and therefore the author takes a structured appr

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780080476841
    Series: Emarketing Essentials
    Scope: 229 p.
    Notes:

    Description based upon print version of record

    Content is King: Writing and Editing Online; Copyright; Contents; Preface; Acknowledgements; Introduction - Content is Still King; CHAPTER 1 Copywriting for Online Versus Offline; CHAPTER 2 The Fundamentals; CHAPTER 3 Sub-editing - Tuning Your Copy; CHAPTER 4 Website Content Planning; CHAPTER 5 Writing for Websites; CHAPTER 6 Writing for Email; CHAPTER 7 Writing for Search Engines; CHAPTER 8 Writing for Ads; CHAPTER 9 Online Writing - the Variety Show; CHAPTER 10 Conclusions; Checklists; Index

    Writing and Editing Online; Copyright; Contents; Preface; Acknowledgements; Introduction - Content is Still King; CHAPTER 1 Copywriting for Online Versus Offline; CHAPTER 2 The Fundamentals; CHAPTER 3 Sub-editing - Tuning Your Copy; CHAPTER 4 Website Content Planning; CHAPTER 5 Writing for Websites; CHAPTER 6 Writing for Email; CHAPTER 7 Writing for Search Engines; CHAPTER 8 Writing for Ads; CHAPTER 9 Online Writing - the Variety Show; CHAPTER 10 Conclusions; Checklists; Index