A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It
Publisher:
Response Books, Los Angeles [u.a.]
;
EBSCO Industries, Inc., Birmingham, AL, USA
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to...
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A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It.
