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  1. Interactive branding
    eine interaktions- und wissensorientierte Perspektive
    Author: Pfeiffer, Markus
    Published: 2002
    Publisher:  FGM-Verl., München

    Location:
    Technische Universität Bergakademie Freiberg, Bibliothek 'Georgius Agricola'
    Signature:
    02.8411 8.
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Freiburg
    Signature:
    TM 2002/2854
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Niedersächsische Staats- und Universitätsbibliothek Göttingen
    Signature:
    2002 A 27755
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    Location:
    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
    Signature:
    2002 U 3066
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Ilmenau
    Signature:
    WIR QP 624 P526
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    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A 233503
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    Location:
    Universitätsbibliothek Mannheim
    Signature:
    200 QP 624 P527
    Inter-library loan:
    No inter-library loan

    Location:
    Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim
    Signature:
    3540/454
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Dissertation
    Format: Print
    ISBN: 3934491308
    RVK Categories: QP 624
    Series: Schriftenreihe Global Branding ; 2
    Subjects: Markenführung; Mobile Marketing; Electronic Commerce; Internet; Theorie; Interaktive Medien; Soziale Beziehungen
    Scope: XVI, 188 S.,S. XVII - LXXVIII, Ill., graph. Darst.
    Notes:

    Zugl.: München, Univ., Diss., 2001 u.d.T.: Interactive branding: theoretische Sondierungen, konzeptioneller Grundriss, Beispiele aus dem Bereich Internet