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  1. Lohnt sich eine segmentspezifische Gestaltung von Websites?
    eine Integration von Usernutzen- und Userwert-Segmentierung
    Author: Bauer, Hans H.; Donnevert, Tobias; Hammerschmidt, Maik
    Published: 2005
    Publisher:  IMU, Mannheim

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893333387; 389333338X
    RVK Categories: ST 253 ; ST 253
    Series: Reihe: Management-Know-how : M ; Nr. 100
    Subjects: Marktsegmentierung; Website
    Other subjects: (stw)Marktsegmentierung; (stw)Website; Graue Literatur
    Scope: 43 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. S. 41 - 43
  2. Lohnt sich eine segmentspezifische Gestaltung von Websites?
    Author: Bauer, Hans H.; Donnevert, Tobias; Hammerschmidt, Maik
    Published: 2005
    Publisher:  Institut für Marktorientierte Unternehmensführung, Univ. Mannheim, Mannheim

    Location:
    Badische Landesbibliothek
    Signature:
    106 K 2188
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 246734
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    2024 BW 1276-M100
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 389333338X
    RVK Categories: ST 253
    Series: Reihe: Management Know-how ; M100
    Subjects: Marktsegmentierung; Website
    Scope: [7], 43 Bl., graph. Darst.