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  1. Marketing für elektronische Marktplätze
    Kundenakquisition - Kundenbindung - Beziehungsmarketing
    Author: Bauer, Hans H.; Hammerschmidt, Maik
    Published: 2003
    Publisher:  IMU, Mannheim

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893332960; 3893332960
    Other identifier:
    9783893332960
    RVK Categories: QP 650 ; QR 760 ; QP 650
    Series: Reihe: Management-Know-how : M ; Nr. 82
    Subjects: Electronic Commerce; Marketing; Lieferant; Marketingmanagement; Kommunikationspolitik; Erfolgsfaktor; Electronic Commerce ; Internet
    Other subjects: (stw)E-Business; (stw)Marketing; (stw)Lieferantenmanagement; (stw)Marketingmanagement; (stw)Erfolgsfaktor; (VLB-FS)Marktplätze; (VLB-FS)elektronisch; (VLB-PF)BB: Gebunden; (VLB-WI)1: Hardcover, Softcover, Karte; (VLB-WG)784: Wirtschaft / Betriebswirtschaft; Graue Literatur
    Scope: 35 Bl., graph. Darst., 30 cm
    Notes:

    Literaturverz. Bl. 32 - 35
  2. Marketing für elektronische Marktplätze
    Kundenakquisition - Kundenbindung - Beziehungsmarketing
    Author: Bauer, Hans H.; Hammerschmidt, Maik
    Published: 2003
    Publisher:  Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim, Mannheim

    Location:
    Badische Landesbibliothek
    Signature:
    104 K 2957
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 237976
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Mannheim
    Signature:
    2024 BW 1276-M82
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3893332960
    Other identifier:
    9783893332960
    RVK Categories: QR 760 ; QP 650
    Series: Management Know-how ; M82
    Subjects: Electronic Commerce; Marketing; Lieferantenmanagement; Marketingmanagement; Erfolgsfaktor
    Scope: 35 Bl., graph. Darst.