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  1. Event-Marketing
    Handlungsempfehlungen zur erfolgreichen Gestaltung von Events auf Basis der Werthaltungen von Eventbesuchern
    Author: Bauer, Hans H.; Stokburger-Sauer, Nicola; Wagner, S.
    Published: 2003
    Publisher:  IMU, Mannheim

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783893332908; 3893332901
    Other identifier:
    9783893332908
    RVK Categories: QP 621 ; QP 621
    Series: Reihe: Management-Arbeitspapiere ; Nr. 79
    Subjects: Event-Marketing; Wert; Verbraucherverhalten
    Other subjects: (stw)Event-Marketing; (stw)Soziale Werte; (stw)Konsumentenverhalten; (stw)Deutschland; (VLB-PF)00: (unbekannt); Graue Literatur
    Scope: III, 29 Bl., 30 cm
  2. Event-Marketing
    Handlungsempfehlungen zur erfolgreichen Gestaltung von Events auf Basis der Werthaltungen von Eventbesuchern
    Author: Bauer, Hans H.
    Published: 2003
    Publisher:  Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim, Mannheim

    Location:
    Technische Universität Chemnitz, Universitätsbibliothek
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    KAP 12269
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    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    KAP 12269a
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    Location:
    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    KAP 12269b
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    Location:
    Badische Landesbibliothek
    Signature:
    105 K 924
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    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 235921
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    Location:
    Duale Hochschule Baden-Württemberg Mannheim, Bibliothek
    Signature:
    BAL P 7200.54
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    Location:
    Universitätsbibliothek Mannheim
    Signature:
    2024 BW 1276-M79
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    Location:
    Hochschule Merseburg, Bibliothek
    Signature:
    2008:969
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    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
    Signature:
    QBQ-A 118 509+1
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    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
    Signature:
    QBQ-A 118 509+2
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    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
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    QBQ-A 118 509+3
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    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
    Signature:
    AMA-FF 26
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    Location:
    Hochschulbibliothek Reutlingen (Lernzentrum)
    Signature:
    Wi 6-320-358
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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3893332901
    Other identifier:
    9783893332908
    RVK Categories: QP 621
    Series: Management Know-how ; M79
    Subjects: Event-Marketing; Soziale Werte; Konsumentenverhalten; Deutschland
    Scope: III, 29 Bl., graph. Darst.