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  1. Metaphor and Mills
    Figurative Language in Business and Economics
    Author: Herrera-Soler, Honesto
    Published: 2012
    Publisher:  Mouton de Gruyter, [s.l.]

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    Universitätsbibliothek Gießen
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    Content information
    Source: Union catalogues
    Contributor: White, Michael
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 3110272962; 9783110272963; 9786613940704
    Other identifier:
    DDC Categories: 650; 330
    Edition: 1. Aufl.
    Series: Applications of Cognitive Linguistics [ACL]
    Subjects: Volkswirtschaftslehre; Betriebswirtschaftslehre; Fachsprache; Bildersprache
    Scope: Online-Ressource
    Notes:

    Description based upon print version of record
  2. Metaphor and mills
    figurative language in business and economics
    Contributor: Herrera Soler, Honesto (Hrsg.); White, Michael (Hrsg.)
    Published: 2012
    Publisher:  De Gruyter Mouton, Berlin [u.a.]

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    Universitätsbibliothek J. C. Senckenberg, Zentralbibliothek (ZB)
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    90.167.40
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    Content information
    Source: Union catalogues
    Contributor: Herrera Soler, Honesto (Hrsg.); White, Michael (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783110272963; 3110272962
    Other identifier:
    9783110272963
    DDC Categories: 330; 650
    Series: Applications of cognitive linguistics ; 19
    Subjects: Volkswirtschaftslehre; Betriebswirtschaftslehre; Fachsprache; Bildersprache
    Scope: VIII, 329 S., Ill., graph. Darst.
    Notes:

    Literaturangaben
  3. Metaphor and mills
    figurative language in business and economics
    Contributor: Herrera-Soler, Honesto (Herausgeber); White, Michael (Herausgeber)
    Published: 2012
    Publisher:  De Gruyter Mouton, Berlin

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    Content information
    Source: Union catalogues
    Contributor: Herrera-Soler, Honesto (Herausgeber); White, Michael (Herausgeber)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783110272963; 3110272962
    Other identifier:
    9783110272963
    Series: Applications of cognitive linguistics ; 19
    Subjects: Volkswirtschaftslehre; Betriebswirtschaftslehre; Fachsprache; Bildersprache
    Other subjects: (Produktform)Hardback; (Zielgruppe)Fachpublikum/ Wissenschaft; (BISAC Subject Heading)LAN009000; (VLB-WN)1561: Hardcover, Softcover / Allgemeine und Vergleichende Sprachwissenschaft; Metaphern; Metaphor and Economics; Cognitive Linguistics; Applied Linguistics; EBK: eBook; Kognitive Linguistik
    Scope: VIII, 328 S., Ill., graph. Darst., 24 cm
    Notes:

    Literaturangaben
  4. Metaphor and Mills
    Figurative Language in Business and Economics
    Author: Herrera-Soler, Honesto; White, Michael
    Published: 2012
    Publisher:  Mouton de Gruyter, [s.l.]

    While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches -... more

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    While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas. Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 3110272962
    Other identifier:
    Edition: 1. Aufl.
    Series: Applications of Cognitive Linguistics [ACL] ; v.19
    Subjects: Applied Linguistics
    Scope: Online Ressource (PDF, 5682 KB, 329 S.)
    Notes:

    Description based upon print version of record

    Electronic reproduction; Available via World Wide Web

    List of contributors; Metaphor and Mills: Figurative language in business and economics. Introduction; Section I. Metaphor in economic theory and in economics as an academic discipline; From barter to coin: Shifting cognitive frames in Classical Greek economy; Metaphor and economic thought: A historical perspective; Towards a better understanding of metaphorical networks in the language of economics: The importance of theory-constitutive metaphors; Metaphors of the Brazilian Economy from 1964 to 2010; Section II. Cultural filters in contrastive studies

    Mandarin translation of English economic metaphors: A cross-linguistic study of conceptually related economic termsTranslating metaphor in business/economics dictionary articles: What the theory says and what lexicographers should do; The use of verbal and gestural metaphor in explanations of management theory; "Bigger, a lot bigger, massively much bigger": A comparative study of hyperbole in business and economics lectures; Section III. Metaphor in the economy and business in practice; The perfect storm: An imperfect metaphor; Framing a bank: Reputation management during financial crises

    Metaphor and knowledge specialization in business management: The case of project management discourseMetaphor as an instrument of linguistic and social identity co-construction in business development networks (BDNs); Subject index; Author index
  5. Metaphor and mills
    figurative language in business and economics
    Contributor: Herrera-Soler, Honesto (Hrsg.)
    Published: 2012
    Publisher:  de Gruyter Mouton, Berlin

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Verbund der Öffentlichen Bibliotheken Berlins - VÖBB
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    Source: Staatsbibliothek zu Berlin
    Contributor: Herrera-Soler, Honesto (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783110272963; 3110272962
    Other identifier:
    9783110272963
    RVK Categories: ET 550
    Series: Applications of Cognitive Linguistics [ACL] ; 19
    Subjects: Volkswirtschaftslehre; Betriebswirtschaftslehre; Fachsprache; Bildersprache;
    Scope: VIII, 329 S., Ill., graph. Darst., 230 mm x 155 mm
  6. Metaphor and Mills
    Figurative Language in Business and Economics
    Author: White, Michael
    Published: 2012
    Publisher:  De Gruyter, Berlin

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    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9783110274585; 3110274582; 3110272962; 9783110272963
    Series: Applications of Cognitive Linguistics [ACL]
    Subjects: Business / Language; Economics / Language; Figures of speech; Interdisciplinary approach to knowledge; Metaphor; LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing; LANGUAGE ARTS & DISCIPLINES / Rhetoric; REFERENCE / Writing Skills; Wirtschaft; Metaphor; Figures of speech; Economics; Business; Interdisciplinary approach to knowledge; Metapher; Fachsprache; Wirtschaftssprache; Volkswirtschaftslehre; Bildersprache; Betriebswirtschaftslehre
    Scope: 1 Online-Ressource (338 p.)
    Notes:

    Description based upon print version of record

    While the role of metaphor in economics and business is substantiated in multiple research articles no comprehensive book-length study has appeared. The book gives a comprehensive overview of the field and detailed studies on its main branches - metaphor in economic theory and history, in the introduction of coinage and in business contexts and practices. The global perspective of world-wide researchers, spanning different languages and cultures, provides a wealth of information, placing existing research within a consistent and coherent perspective and opening up new vistas

    Includes bibliographical references and index

    Section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice
  7. Metaphor and mills
    figurative language in business and economics
    Contributor: Herrera-Soler, Honesto (Hrsg.)
    Published: 2012
    Publisher:  de Gruyter Mouton, Berlin

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 A 846756
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    Universitätsbibliothek Freiburg
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    GE 2012/5340
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    Technische Informationsbibliothek (TIB) / Leibniz-Informationszentrum Technik und Naturwissenschaften und Universitätsbibliothek
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    CK/740/2371
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    Universitätsbibliothek Heidelberg
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    2012 A 7686
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    2012 A 2760
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    Universitätsbibliothek Rostock
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    ET 550 H565
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    Content information
    Source: Staatsbibliothek zu Berlin
    Contributor: Herrera-Soler, Honesto (Hrsg.)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9783110272963; 3110272962
    Other identifier:
    9783110272963
    RVK Categories: ET 550
    Series: Applications of Cognitive Linguistics [ACL] ; 19
    Subjects: Volkswirtschaftslehre; Betriebswirtschaftslehre; Fachsprache; Bildersprache;
    Scope: VIII, 329 S., Ill., graph. Darst., 230 mm x 155 mm