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  1. What we learned in the rainforest
    business lessons from nature : innovation, growth, profit, and sustainability at 20 of the world's top companies
    Published: [2002]
    Publisher:  Berrett-Koehler Publishers, San Francisco

    What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain... more

    Access:
    Aggregator (lizenzpflichtig)

    Location:
    Kühne Logistics University – KLU, Bibliothek
    Inter-library loan:
    No inter-library loan

     

    What We Learned in the Rainforest presents a surprising new business principle: by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits.With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include: How Coca-Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that all waste is lost profit How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably.Written by two would-be arch enemies-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability

     
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781461952336; 1461952336; 9781626562288; 1626562288
    Series: A future 500 book
    Subjects: Rain forests; Symbiosis; Social responsibility of business; Sustainable development; Sustainable development; Social responsibility of business; Symbiosis; Rain forests; BUSINESS & ECONOMICS ; Industrial Management; BUSINESS & ECONOMICS ; Management; BUSINESS & ECONOMICS ; Management Science; BUSINESS & ECONOMICS ; Organizational Behavior; Rain forests; Social responsibility of business; Sustainable development; Symbiosis; Bedrijfsethiek; Vernieuwing
    Scope: Online Ressource (xv, 256 pages), illustrations.
    Notes:

    Includes bibliographical references (pages 233-238) and index. - Description based on print version record

    Introduction: How Can Business Profit from Nature?Pt. I.Principles in Nature That Maximize Performance in Business1.Feedback2.Information3.Profit4.Design5.Innovation6.Diversity7.SuccessionPt. II.How to Use the Principles: Strategy, Tactics, and Tools8.Management9.New Tools and New Values.Conclusion: A Journey into the Business RainforestApp. I.Future 500App. II.Future 500 Tool Kit.