Skip to main navigation Skip to main content
info(at)avldigital.remove-this.de
Deutsch English
Narrow Search
Search narrowed by
Last searches

Results for *

Displaying results 1 to 1 of 1.

  1. Sustainable marketing
    managerial-ecological issues
    Published: c1999
    Publisher:  Sage Publications, Thousand Oaks, Calif

    Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems... more

    Access:
    Aggregator (lizenzpflichtig)

    Location:
    Kühne Logistics University – KLU, Bibliothek
    Inter-library loan:
    No inter-library loan

     

    Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives

     
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9781452220611; 1452220611; 9781452221328; 1452221324
    Subjects: Consumption (Economics); Marketing vert; Marketing; Consommation (Économie politique); Consumption (Economics); Green marketing; Green marketing; Consumption (Economics); BUSINESS & ECONOMICS ; Distribution; BUSINESS & ECONOMICS ; Marketing ; General; Consumption (Economics) ; Environmental aspects; Green marketing; Marketing; Duurzame ontwikkeling; Umweltbezogenes Management; Marketing
    Scope: Online Ressource (xi, 395 p.), ill.
    Notes:

    Includes bibliographical references (p. 363-380) and index. - Description based on print version record

    Sustainable Marketing: An OverviewWhy Sustainable Marketing--Now?Sustainable Marketing DefinedThe Master EquationThe Ecological ImperativeThe Nature of Sustainable Development/ConsumptionThe Ecological SettingCommoner's Informal Laws of EcologyEvolving Ecological ConcernThe Competitive SettingThe Social-Moral ImperativeReasons for Studying Sustainable MarketingNew Decision Boundaries: The Product System Life CycleThe Product System Life-Cycle ConceptQuantitative Life-Cycle AssessmentQualitative Life-Cycle AssessmentPath to the Future?Sustainable Marketing StrategiesFramework for Sustainable Marketing ManagementDimensions of Waste ManagementStrategy OptionsProactive Strategy: Pollution PreventionProactive Strategy: Resource RecoveryDefault Option: Terminal DisposalOrganizational StrategiesMarketing's New MissionImplementing Sustainable Marketing StrategiesProduct-Specific Sustainable Marketing AuditSustainable ProductsRole of ProductSustainable Products: Solution to PollutionThe Industrial Design ProcessProduct Design-for-EnvironmentProduct Design-for-Pollution PreventionProduct Design-for-Resource RecoveryProduct Classification Systems: Design-for-Environment InsightsImplementing Product Design-for-EnvironmentSustainable Channel NetworksRole of Channel NetworksChannel Design-for-EnvironmentChannel Design-for-Pollution PreventionChannel Design-for-Resource Recovery.