Introduction : inferences from verbal material / Charles P. Smith -- pt. I. General issues. Motivational determinants of thematic apperception / John W. Atkinson -- How do self-attributed and implicit motives differ? / David C. McClelland, Richard Koestner, and Joel Weinberger -- Thematic analysis, experience sampling, and personal goals / Robert A. Emmons and Laura A. King -- Motivational configurations / David C. McClelland -- Thematic apperceptive methods in survey research / Joseph Veroff -- Content analysis of archival materials, personal documents, and everyday verbal productions / David G. Winter -- Reliability issues / Charles P. Smith -- pt. II. Content analysis systems. Achievement. The achievement motive / David C. McClelland and Richard Koestner -- A scoring manual for the achievement motive / David C. McClelland, John W. Atkinson, Russell A. Clark, and Edgar L. Lowell -- The motive to avoid success / Jacqueline Fleming and Matina S. Homer --