Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking...
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Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer ExpectationsEmbrace and implement The RATER F
Includes bibliographical references (p. 189-190) and index
Electronic reproduction; Available via World Wide Web
Pay Attention! How to Listen, Respond, and Profit from Customer Feedback; Contents; Acknowledgments; Introduction; Chapter 1: PAY ATTENTION TO TODAY'S CUSTOMERS; Chapter 2: PAY ATTENTION TO YOUR MARKETING MESSAGE; Chapter 3: PAY ATTENTION TO PREPARATION; Chapter 4: PAY ATTENTION TO THE CUSTOMER EXPERIENCE; Chapter 5: PAY ATTENTION TO NEW FEEDBACK CHANNELS; Chapter 6: PAY ATTENTION TO YOUR REACTION; Chapter 7: PAY ATTENTION TO YOUR RESPONSE; Chapter 8: PAY ATTENTION TO RECOVERY; Notes; About the Authors; Index
