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  1. Do you compute?
    selling tech from the atomic age to the Y2K bug 1950-1999
    Contributor: Mungia, Ryan (Publisher); Gabel, J. C. (Publisher); Heller, Steven
    Published: [2019]
    Publisher:  Hat & Beard Press, [Los Angeles]

    Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between... more

    Location:
    Zentralinstitut für Kunstgeschichte, Bibliothek
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

     

    Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. 'Do You Compute?' is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world

     
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    Source: Union catalogues
    Contributor: Mungia, Ryan (Publisher); Gabel, J. C. (Publisher); Heller, Steven
    Language: English
    Media type: Book
    ISBN: 099161982X; 9780991619825
    RVK Categories: AP 15040
    Subjects: Computer <Motiv>; Werbegrafik
    Other subjects: Computers / 20th century / Pictorial works; Advertising / Computers / 20th century
    Scope: 235 Seiten
  2. Do You compute?
    selling tech from the atomic age to the Y2K bug 1950-1999
    Contributor: Mungia, Ryan (HerausgeberIn)
    Published: [2019]
    Publisher:  Hat & Beard Press, [Los Angeles]

    Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between... more

    Location:
    Sächsische Landesbibliothek - Staats- und Universitätsbibliothek Dresden
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Museum für Moderne Kunst, Bibliothek
    Signature:
    23/274
    Inter-library loan:
    No loan of volumes, only paper copies will be sent

    Location:
    Burg Giebichenstein Kunsthochschule Halle, Hochschulbibliothek
    Signature:
    B 30068
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. 'Do You Compute?' is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world

     
    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Contributor: Mungia, Ryan (HerausgeberIn)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 099161982X; 9780991619825
    RVK Categories: AP 15040
    Subjects: Computers; Advertising
    Scope: 235 Seiten