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Displaying results 1 to 3 of 3.

  1. The media handbook
    a complete guide to advertising media selection, planning, research, and buying
    Author: Katz, Helen
    Published: 2007
    Publisher:  Erlbaum, Mahwah, NJ[u.a.]

    Location:
    Universitätsbibliothek Passau
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universitätsbibliothek Regensburg
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    ISBN: 0805857176
    RVK Categories: EC 2410 ; MS 7970
    Edition: 3rd ed.
    Series: LEA's communication series
    Subjects: Mediaplanning; Reclame; Medien; Massenmedien; Marketing; Mediaplanung; Vermarktung
    Scope: XVII, 189 S., Ill.
  2. The media handbook
    a complete guide to advertising media selection, planning, research, and buying
    Author: Katz, Helen E.
    Published: 2007
    Publisher:  L. Erlbaum Associates, Mahwah, N.J

    Location:
    Universitätsbibliothek Erfurt / Forschungsbibliothek Gotha, Universitätsbibliothek Erfurt
    Signature:
    AP 17600 K19(3)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Zentrale Hochschulbibliothek Flensburg
    Signature:
    AP 17600 K19(3)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Hochschule Osnabrück, Bibliothek Campus Westerberg
    Signature:
    ALT-G 15/3
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0805857176; 0805857184
    Other identifier:
    2005057745
    RVK Categories: EC 2410 ; MS 7970
    Edition: 3rd ed
    Subjects: Advertising media planning; Mass media and business; Marketing channels; Medienmarkt; Medienwirtschaft; Medienökonomie; Marketing
    Scope: 232 p, cm
    Notes:

    Includes bibliographical references and index
  3. <<The>> media handbook
    a complete guide to advertising media selection, planning, research, and buying
    Author: Katz, Helen
    Published: 2007
    Publisher:  Erlbaum, Mahwah, NJ [u.a.]

    Export to reference management software   RIS file
      BibTeX file
    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 0805857176
    RVK Categories: EC 2410 ; MS 7970
    Edition: 3. ed.
    Series: LEA's communication series
    Subjects: Advertising media planning; Mass media and business; Marketing channels
    Scope: XVII, 189 S., graph. Darst.
    Notes:

    Literaturverz. S. 181 - 184