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1. Marketing scales handbook

   a compilation of multi-item measures for consumer behavior and advertising researchVol. 5
   Published: 2009

   Publisher:  GCBII Productions, Fort Worth, Texas

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   Hamburg: Kühne Logistics University – KLU, Bibliothek

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   Kühne Logistics University – KLU, Bibliothek

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   Source:	Union catalogues
   Language:	English
   Media type:	Ebook
   Format:	Online
   ISBN:	9780615273273; 0615273270
   Edition:	Library ed.
   Subjects:	Marketing research; Scaling (Social sciences); Marketing research; Marketing research; Marketing research; Scaling (Social sciences); BUSINESS & ECONOMICS ; Industrial Management; BUSINESS & ECONOMICS ; Management; BUSINESS & ECONOMICS ; Management Science; BUSINESS & ECONOMICS ; Organizational Behavior; Marketing research ; Statistical methods; Scaling (Social sciences); Marktonderzoek; Marketing; Schaalmethoden; Handbooks and manuals; Handboeken (vorm); Handbooks and manuals
   Scope:	Online Ressource (xxii, 1023 p.)
   Notes:	Includes bibliographical references and indexes. - Description based on PDF (viewed May 20, 2014