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  1. Implementing e-commerce strategies
    a guide to corporate success after the Dot.com bust
    Author: Epstein, Marc J.
    Published: 2004
    Publisher:  Praeger, Westport, Conn

    "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the... more

    Location:
    Hochschulbibliothek Friedensau
    Signature:
    Online-Ressource
    Inter-library loan:
    No inter-library loan

     

    "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 0313052263; 0313037604; 9780313052262; 9780313037603
    Subjects: Business enterprises; Electronic commerce; Strategic planning; Electronic commerce
    Scope: Online-Ressource (x, 208 p), ill
    Notes:

    Includes bibliographical references (p. [189]-203) and index

    I: Increasing the return on E-commerce investmentsCharacteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.