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  1. "Swiss-made"
    stereotypes and their effects on consumers' perceptions
    Author: Sollberger, Pierre A.; Pfeiffer, Baptiste G.
    Published: 2004
    Publisher:  Univ. de Neuchâtel, Faculté de droit et des sciences économiques, Division économique et sociale, Neuchâtel

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 242952
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
      BibTeX file
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    Series: Cahier de recherche en marketing et management ; 2004,01
    Subjects: Markenimage; Handelsmarke; Konsumentenverhalten; Schweiz; Reunion; USA; Herkunftsbezeichnung
    Scope: 18 Bl, graph. Darst