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  1. B2C ecommerce strategy and market structure
    the survey based approach
    Author: Schmitz, Stefan W.; Sint, Peter Paul
    Published: 2003
    Publisher:  DIW, Berlin

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  2. B2C eCommerce strategy and market structure
    the survey based approach
    Author: Schmitz, Stefan W.; Sint, Peter Paul
    Published: 2003
    Publisher:  DIW Berlin, German Institute for Economic Research, Berlin, Germany

    This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    DS 14 (323)
    Inter-library loan:
    No inter-library loan

     

    This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents econometric estimates of the effects of company characteristics and company strategies on the performance of Viennese B2C eCommerce companies in 2001. We provide econometric analysis of three dependent variables in turn: (i) number of B2C eCommerce customers in 2000, (ii) number of B2C eCommerce employees in January 2001 and (iii) revenue growth rate in 2001. The models do explain the data quite well: Size as well as endogenous sunk costs emerge as the main success factors. Furthermore, the results of nonparametric tests are presented. They mostly confirm the econometric evidence. We also show that the quantitative results are consistent with the qualitative results of the surveys. Finally, we argue that the survey based approach to B2C eCommerce is a method that provides reliable and consistent data, and that it complements the approach based on prices and consumer behavior commonly applied.

     
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Online
    Other identifier:
    hdl: 10419/18059
    RVK Categories: QB 910
    Series: Discussion papers / German Institute for Economic Research ; 323
    Subjects: Online-Handel; Electronic Commerce; Wettbewerbsstrategie; Marktstruktur; Sunk Costs; Erfolgsfaktor; Schätzung; Wien; Österreich
    Scope: 1 Online-Ressource (circa 30 Seiten)
  3. B2C eCommerce strategy and market structure
    the survey based approach
    Author: Schmitz, Stefan W.; Sint, Peter Paul
    Published: 2003
    Publisher:  DIW, Berlin

    Location:
    Leibniz-Institut für Wirtschaftsforschung Halle, Bibliothek
    Signature:
    Mag21753
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 620 (323)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Discussion papers / Deutsches Institut für Wirtschaftsforschung ; 323
    Subjects: Online-Handel; E-Business; Wettbewerbsstrategie; Marktstruktur; Sunk Costs; Erfolgsfaktor; Schätzung; Wien; Österreich
    Scope: 26 S, Tab., a
    Notes:

    Literaturverz. S. 20 - 22
  4. B2C ecommerce strategy and market structure
    the survey based approach
    Author: Schmitz, Stefan W.; Sint, Peter Paul
    Published: 2003
    Publisher:  DIW, Berlin

    Location:
    Leibniz-Institut für Wirtschaftsforschung Halle, Bibliothek
    Signature:
    Mag21753
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    W 620 (323)
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    Universität Konstanz, Kommunikations-, Informations-, Medienzentrum (KIM)
    Signature:
    wrc 10.06:i/b28-323
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

    Location:
    ifo Institut für Wirtschaftsforschung an der Universität München, Bibliothek
    Signature:
    03/145 B
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    RVK Categories: QB 910
    Series: Diskussionspapiere / Deutsches Institut für Wirtschaftsforschung, Berlin ; 323
    Subjects: Online-Handel; Electronic Commerce; Wettbewerbsstrategie; Marktstruktur; Sunk Costs; Erfolgsfaktor; Schätzung; Wien; Österreich
    Scope: 26 S.
    Notes:

    Literaturverz. S. 20 - 22