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Pfeiffer, Baptiste G.
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Pfeiffer, Baptiste G.
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Sollberger, Pierre A.
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2004
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"Swiss-made"
stereotypes and their effects on consumers' perceptions
Author:
Sollberger, Pierre A.
;
Pfeiffer, Baptiste G.
Published:
2004
Publisher: Univ. de Neuchâtel, Faculté de droit et des sciences économiques, Division économique et sociale, Neuchâtel
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Kiel: ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
Location:
ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
Signature:
C 242952
Inter-library loan:
Unlimited inter-library loan, copies and loan
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Source:
Union catalogues
Language:
English
Media type:
Book
Format:
Print
Series:
Cahier de recherche en marketing et management ; 2004,01
Subjects:
Markenimage
;
Handelsmarke
;
Konsumentenverhalten
;
Schweiz
;
Reunion
;
USA
;
Herkunftsbezeichnung
Scope:
18 Bl, graph. Darst