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Displaying results 1 to 5 of 5.

  1. Identity constructions in bilingual advertising
    a critical analysis
    Author: Li, Songqing
    Published: [2019]; © 2019
    Publisher:  Routledge, London

    Location:
    Universitätsbibliothek Eichstätt-Ingolstadt, Wirtschaftswissenschaftliche Zweigbibliothek
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780429825521
    RVK Categories: QG 860 ; GD 8944 ; QP 631
    Series: China perspectives
    Subjects: Werbewirkung; Mehrsprachigkeit; Werbung
    Scope: 1 Online-Ressource (x, 207 Seiten)
    Notes:

    Includes bibliographical references and index
  2. Identity constructions in bilingual advertising
    a critical analysis
    Author: Li, Songqing
    Published: 2019
    Publisher:  Routledge, London

    Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards critical research into identity constructions -- The critical-cognitive approach -- Chinese-English bilingual advertisements as... more

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    A18-5577
    Inter-library loan:
    Unlimited inter-library loan, copies and loan

     

    Introduction: English, advertising and identity -- Theoretical preliminaries: ideology, practice and agency -- Towards critical research into identity constructions -- The critical-cognitive approach -- Chinese-English bilingual advertisements as data -- The construction of modern identity -- The representation of gender -- National identity of contemporary China -- Conclusions

     
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    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138330689
    Series: China perspectives
    Subjects: Werbung; Mehrsprachigkeit; Englisch (Sprache); Chinesisch; Werbewirkung; China; Language and languages in advertising; Identity (Psychology); English language
    Scope: x, 207 Seiten, Illustrationen
    Notes:

    Includes bibliographical references and index
  3. Identity Constructions in Bilingual Advertising
    A Critical Analysis
    Author: Li, Songqing
    Published: 2018
    Publisher:  Routledge, Boca Raton, FL ; Taylor & Francis Group, London

    Access:

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
    Inter-library loan:
    No inter-library loan
    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780429447716
    RVK Categories: GD 8944
    Edition: First edition
    Series: China Perspectives
    Subjects: Werbung; Mehrsprachigkeit; Werbewirkung; Language and languages in advertising; Identity (Psychology); English language; LANGUAGE ARTS & DISCIPLINES / Linguistics / General
    Scope: 1 Online-Ressource (218 pages), 119 illustrations, text file, PDF
    Notes:

    Includes bibliographical references and index
  4. Identity constructions in bilingual advertising
    a critical analysis
    Author: Li, Songqing
    Published: 2019
    Publisher:  Routledge, London

    Location:
    TU Darmstadt, Universitäts- und Landesbibliothek - Stadtmitte
    Signature:
    /GD 8944 L693
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
    Export to reference management software   RIS file
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    Content information
    Source: Union catalogues
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9781138330689
    RVK Categories: GD 8944
    Series: China perspectives
    Subjects: Werbung; Mehrsprachigkeit; Werbewirkung
    Scope: x, 207 Seiten, Illustrationen
    Notes:

    Literaturverzeichnis: Seite 183-205

    Enthält einen Index
  5. Identity Constructions in Bilingual Advertising
    A Critical Analysis
    Author: Li, Songqing
    Published: 2018; © 2018
    Publisher:  Routledge, Milton

    Export to reference management software   RIS file
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    Source: Union catalogues
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9780429825538
    Series: China Perspectives Ser
    Subjects: English language-Social aspects-Foreign countries; Identity (Psychology); Language and languages in advertising; Werbung; Werbewirkung; Mehrsprachigkeit
    Scope: 1 online resource (219 pages)
    Notes:

    Description based on publisher supplied metadata and other sources