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Displaying results 1 to 3 of 3.

  1. What to diffuse in a gender-specific store?
    the effect of male and female perfumes on customer value and behaviour
    Author: Doucé, Lieve; Janssens, Wim; Leroi-Werelds, Sara; Streukens, Sandra
    Published: May-June 2016

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    Format: Print
    Other identifier:
    Parent title: Enthalten in: Journal of consumer behaviour; Chichester : Wiley, 2004; 15(2016), 3 vom: Mai/Juni, Seite 271-280

    Subjects: Parfüm; Kundenwert; Geschlechterforschung; Markenimage; Zielgruppe; Marketing
  2. Play Buddies or Space Invaders?
    player's attitudes toward in-game advertising
    Author: Poels, Karolien; Janssens, Wim; Herrewijn, Laura
    Published: 2013

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Inter-library loan:
    No inter-library loan
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    Source: Union catalogues
    Language: English
    Media type: Article (journal)
    Format: Print
    Parent title: In: Journal of advertising; Philadelphia, Pa. : Taylor & Francis, 1972; 42(2013), 2/3 vom: Apr./Sept., Seite 204-218

    Subjects: Computerspiel; Werbung; Werbewirkung; Konsumentenverhalten
    Scope: graph. Darst.
  3. "Additionaliteit"- versus "substitutie"-effecten van overheidssteun aan O&O in bedrijven in Vlaanderen
    een econometrische analyse aangevuld met de resultaten van een kwalitatieve bevraging
    Author: Meeusen, Wim; Janssens, Wim
    Published: 2000
    Publisher:  IWT-Observatorium, Brussel

    Location:
    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
    Signature:
    C 228918
    Inter-library loan:
    Unlimited inter-library loan, copies and loan
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    Source: Union catalogues
    Language: Dutch
    Media type: Book
    Format: Print
    Other identifier:
    D/2000/7037/4
    Series: IWT studies ; 33
    Subjects: Forschungsfinanzierung; Forschungsfinanzierung; Forschungskosten; Flandern
    Scope: 31 S
    Notes:

    Zsfassung in engl. Sprache