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Displaying results 1 to 12 of 12.

  1. Branding books across the ages
    strategies and key concepts in literary branding
    Contributor: Braber, Helleke van den (Publisher); Dera, Jeroen (Publisher); Joosten, Jos (Publisher); Steenmeijer, Maarten (Publisher)
    Published: [2021]
    Publisher:  Amsterdam University Press, Amsterdam

    Location:
    Ostbayerische Technische Hochschule Amberg-Weiden / Hochschulbibliothek Amberg
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    Hochschulbibliothek Ansbach
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    Staatliche Bibliothek, Schloßbibliothek
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    Technische Hochschule Augsburg
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    Universitätsbibliothek Augsburg
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    Staatsbibliothek Bamberg
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    Universitätsbibliothek Bayreuth
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    Landesbibliothek Coburg
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    Universitätsbibliothek Erlangen-Nürnberg, Hauptbibliothek
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    Kunsthistorisches Institut in Florenz, Max-Planck-Institut, Bibliothek

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    Hochschule Weihenstephan-Triesdorf, Zentralbibliothek
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    Hochschulbibliothek Ingolstadt
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    Universitätsbibliothek Eichstätt-Ingolstadt, Wirtschaftswissenschaftliche Zweigbibliothek
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    Hochschule Kempten, Hochschulbibliothek
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    Hochschule Landshut, Hochschule für Angewandte Wissenschaften, Bibliothek
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    Bayerische Akademie der Wissenschaften, Bibliothek
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    Deutsches Museum, Bibliothek
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    Landesamt für Digitalisierung, Breitband und Vermessung, Bibliothek
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    Universitätsbibliothek der LMU München
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    Zentralinstitut für Kunstgeschichte, Bibliothek
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    Hochschule für angewandte Wissenschaften Neu-Ulm, Hochschulbibliothek
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    Evangelische Hochschule Nürnberg, Bibliothek
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    Technische Hochschule Nürnberg Georg Simon Ohm, Bibliothek
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    Deutsches Forum für Kunstgeschichte, Bibliothek

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    Staatliche Bibliothek Passau
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    Bibliotheca Hertziana - Max-Planck-Institut für Kunstgeschichte

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    Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Abteilungsbibliothek Schweinfurt
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    Ostbayerische Technische Hochschule Amberg-Weiden, Hochschulbibliothek, Standort Weiden
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    Technische Hochschule Würzburg-Schweinfurt Bibliothek
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    Source: Union catalogues
    Contributor: Braber, Helleke van den (Publisher); Dera, Jeroen (Publisher); Joosten, Jos (Publisher); Steenmeijer, Maarten (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789048544400
    Other identifier:
    RVK Categories: QP 624
    Subjects: Marketing; Buchhandel; Vermarktung; Verlag; Literatur
    Scope: 1 Online-Ressource (372 Seiten)
    Notes:

    Erscheint als Open Access bei De Gruyter
  2. Dichters van het nieuwe millennium
    Nederlandse en Vlaamse poëzie in de 21e eeuw
    Contributor: Dera, Jeroen (Publisher); Posman, Sarah (Publisher); Starre, Kila <<van der>> (Publisher)
    Published: [2016]
    Publisher:  Vantilt, Nijmegen

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    Source: Union catalogues
    Contributor: Dera, Jeroen (Publisher); Posman, Sarah (Publisher); Starre, Kila <<van der>> (Publisher)
    Language: Dutch
    Media type: Book
    Format: Print
    ISBN: 9789460042669
    Subjects: Niederländisch; Lyrik; Geschichte 2000-2015
    Scope: 320 Seiten
    Notes:

    Literaturverzeichnis: Seite 298-309
  3. Branding books across the ages
    strategies and key concepts in literary branding
    Contributor: Braber, Helleke van den (Publisher); Dera, Jeroen (Publisher); Joosten, Jos (Publisher); Steenmeijer, Maarten (Publisher)
    Published: [2021]
    Publisher:  Amsterdam University Press, Amsterdam

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    Alice Salomon Hochschule Berlin, Bibliothek
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    Hochschule für Technik und Wirtschaft Berlin, Hochschulbibliothek
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Bibliothek der Friedrich-Ebert-Stiftung
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    Brandenburgische Technische Universität Cottbus - Senftenberg, Universitätsbibliothek
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    Europa-Universität Viadrina, Universitätsbibliothek
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    Hochschule der Polizei des Landes Brandenburg, Hochschulbibliothek
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    Universität Potsdam, Universitätsbibliothek
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    Source: Staatsbibliothek zu Berlin
    Contributor: Braber, Helleke van den (Publisher); Dera, Jeroen (Publisher); Joosten, Jos (Publisher); Steenmeijer, Maarten (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789048544400
    Other identifier:
    RVK Categories: QP 624
    Subjects: Marketing; Buchhandel; Vermarktung; Verlag; Literatur
    Scope: 1 Online-Ressource (372 Seiten)
    Notes:

    Erscheint als Open Access bei De Gruyter
  4. Bundels van het nieuwe millennium
    Nederlandse en Vlaamse poëzie in de 21e eeuw
    Contributor: Dera, Jeroen (HerausgeberIn); Strycker, Carl de (HerausgeberIn)
    Published: [2018]
    Publisher:  Vantilt, Nijmegen ; PoëzieCentrum, Gent

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Unter den Linden
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    Source: Staatsbibliothek zu Berlin
    Contributor: Dera, Jeroen (HerausgeberIn); Strycker, Carl de (HerausgeberIn)
    Language: Dutch
    Media type: Book
    Format: Print
    ISBN: 9789460043642
    Subjects: Niederländisch; Lyrik; Geschichte 2000-2015;
    Scope: 302 Seiten
  5. Uit het hart
    opstellen over moderne Vlaamse literatuur
    Author: Dera, Jeroen
    Published: [2024]
    Publisher:  AFdH Uitgevers, Enschede

    Location:
    Universitäts- und Landesbibliothek Münster, Zentralbibliothek
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    Source: Union catalogues
    Language: Dutch
    Media type: Book
    Format: Print
    ISBN: 9789493183308
    Subjects: Flandern <Belgien>; Niederländisch; Prosa; Literatur; Geschichte 2000-2023
    Scope: 397 Seiten, Illustrationen
  6. Vaardig met vakinhoud
    handboek vakdidactiek Nederlands
    Contributor: Dera, Jeroen (Herausgeber); Gubbels, Joyce (Herausgeber); Loo, Janneke <<van der>> (Herausgeber); Rijt,Jimmy <<van>> (Herausgeber)
    Published: 2023
    Publisher:  Uitgeverij Coutinho, Bussum

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    Universitäts- und Stadtbibliothek Köln, Hauptabteilung
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    Universitäts- und Landesbibliothek Münster, Zentralbibliothek
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    Source: Union catalogues
    Contributor: Dera, Jeroen (Herausgeber); Gubbels, Joyce (Herausgeber); Loo, Janneke <<van der>> (Herausgeber); Rijt,Jimmy <<van>> (Herausgeber)
    Language: Dutch
    Media type: Book
    Format: Print
    ISBN: 9789046908792
    Subjects: Fachdidaktik; Niederländischunterricht; Sprachkompetenz; Schreib- und Lesefähigkeit; Literaturunterricht; Sprachunterricht
    Scope: 384 Seiten, Illustrationen
    Notes:

    Enthält Literaturverzeichnis auf Seite 337-368
  7. Dichters van het nieuwe millennium
    Nederlandse en Vlaamse poezie in den 21e eeuw
    Contributor: Dera, Jeroen (HerausgeberIn); Posman, Sarah (HerausgeberIn); Starre, Kila van der (HerausgeberIn)
    Published: [2016]
    Publisher:  Vantilt, Nijmegen

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    1 A 982435
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    Niedersächsische Staats- und Universitätsbibliothek Göttingen
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    2019 A 3907
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    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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    ndl 964.9 DH 1433
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    Source: Staatsbibliothek zu Berlin
    Contributor: Dera, Jeroen (HerausgeberIn); Posman, Sarah (HerausgeberIn); Starre, Kila van der (HerausgeberIn)
    Language: Dutch
    Media type: Book
    Format: Print
    ISBN: 9789460042669
    RVK Categories: GU 71725
    Subjects: Dutch poetry; Flemish poetry
    Scope: 320 Seiten
  8. Sprekend kritiek
    literatuurprogramma's in de vroege jaren van de Nederlandse radio en televisie
    Author: Dera, Jeroen
    Published: 2017
    Publisher:  Verloren, Hilversum

    Of het nu gaat om de legendarische boekenhalfuurtjes van P.H. Ritter jr. of om de klassieke 'Literaire ontmoetingen' van Hans Gomperts en Hans Keller: literatuurprogramma?s op radio en televisie worden traditioneel beschouwd als een vorm van... more

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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    10 A 29486
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    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
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    ndl 946.1 DG 9139
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    Of het nu gaat om de legendarische boekenhalfuurtjes van P.H. Ritter jr. of om de klassieke 'Literaire ontmoetingen' van Hans Gomperts en Hans Keller: literatuurprogramma?s op radio en televisie worden traditioneel beschouwd als een vorm van propaganda voor het boek. 'Sprekend kritiek' laat zien dat de literatuurkritiek op radio en televisie rijker en complexer was dan dat. Jeroen Dera duikt de omroeparchieven in en ontdekt dat deze media in hun vroege jaren ook een podium waren voor poe͏̈ticale discussie en uitgekiende positiebepalingen in het literaire veld. In zijn zoektocht diept hij tal van vergeten radiolezingen en televisiedocumentaires op, waarin literatoren en critici hun eerste schreden zetten in de wereld van de massamedia. Samen geven deze bronnen een kleurrijk beeld van een onderbelichte periode in de media- en literatuurgeschiedenis. 'Sprekend kritiek' legt dan ook vast wat al te lang vervluchtigd leek

     
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    Source: Staatsbibliothek zu Berlin
    Language: Dutch; English
    Media type: Dissertation
    Format: Print
    ISBN: 9087046588; 9789087046583
    RVK Categories: GU 27700
    Subjects: Niederlande; Literaturkritik; Hörfunksendung; Fernsehsendung; Rezeption; Kultur; Geschichte 1923-1975;
    Scope: 335 Seiten, Illustrationen
    Notes:

    Literaturverzeichnis: Seiten 296-319

    Dissertation, Radboud Universiteit Nijmegen, 2017
  9. Branding books across the ages
    strategies and key concepts in literary branding
    Contributor: Braber, Helleke van den (HerausgeberIn); Dera, Jeroen (HerausgeberIn); Joosten, Jos (HerausgeberIn); Steenmeijer, Maarten (HerausgeberIn)
    Published: [2021]
    Publisher:  Amsterdam University Press, Amsterdam

    Machine generated contents note:Cultural Branding in the Early Modern Period: The Literary Author /Nina Geerdink --Telling a Double Story: The Branding of a Cultural Magazine, 1904-1919 /Helleke van den Braber --A Hero and His History: The Branding... more

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    Klassik Stiftung Weimar / Herzogin Anna Amalia Bibliothek
    Signature:
    GU 21750 B795
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    Machine generated contents note:Cultural Branding in the Early Modern Period: The Literary Author /Nina Geerdink --Telling a Double Story: The Branding of a Cultural Magazine, 1904-1919 /Helleke van den Braber --A Hero and His History: The Branding of Jan III Sobieski and His Letters in the Northern Netherlands during the Early Nineteenth Century /Paul Hulsenboom --From Immorality to Immortality: Branding Madame Bovary in the Netherlands /Maaike Koffeman --Allegories of Branding: How to Successfully Fail Charles Bukowski /Gaston Franssen --Branding or Excluding? The Tenability of the `Branding' Concept in the History of Nineteenth-Century Dutch Book Publishing, Book Printing, and Bookselling /Rob van de Schoor --Hugo Claus: `I'm Not Searching for Myself, but for the Media. I Don't Know Who I Am, I'm Not Interested.' /Gwennie Debergh --One Book's Brand is Another Book's Frame: Covering the Dutch Cover of Carlos Ruiz Zafon's Lasombra del viento /Maarten Steenmeijer --`The Most Successful Writer of the Netherlands': On the Success Myth of Dutch Bestselling Author Herman Koch /Sander Bax --Young Adults as Branded Readers /Linda Ackermans --Of Dust and Dollars: Branding Poetry in the Twenty-first Century -- The Case of Ellen Deckwitz /Jeroen Dera --`This Is What We Share': Co-branding Dutch Literature at the 2016 Frankfurt Book Fair /Jack McMartin --The One Unforgivable Transgression? Branding `Kluun' as a Literary Strategy /Jos Joosten --Branding the Open-minded Nation: Dutch Authors at the 2011 Beijing Book Fair /Laurens Ham --Against the Grain: The Das Mag brand and Lize Spit's The Melting (2016) /Roel Smeets --In Search of the Most Effective Way of Branding: The Label `Literature' as a Means to an End /Bertram Mounts. As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding

     
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    Source: Union catalogues
    Contributor: Braber, Helleke van den (HerausgeberIn); Dera, Jeroen (HerausgeberIn); Joosten, Jos (HerausgeberIn); Steenmeijer, Maarten (HerausgeberIn)
    Language: English
    Media type: Book
    Format: Print
    ISBN: 9789463723916; 9463723919
    Subjects: Books; Branding (Marketing); Publishers and publishing; Books ; Marketing; Branding (Marketing); Publishers and publishing; History
    Scope: 372 Seiten, Illustrationen, 25 cm
    Notes:

    Literaturangaben
  10. Bundels van het nieuwe millennium
    Nederlandse en Vlaamse poëzie in de 21e eeuw
    Contributor: Dera, Jeroen (HerausgeberIn); Strycker, Carl de (HerausgeberIn)
    Published: [2018]
    Publisher:  Vantilt, Nijmegen ; PoëzieCentrum, Gent

    Location:
    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
    Signature:
    10 A 34690
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    Location:
    Bibliotheks-und Informationssystem der Carl von Ossietzky Universität Oldenburg (BIS)
    Signature:
    ndl 964.9 DH 1434
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    Source: Staatsbibliothek zu Berlin
    Contributor: Dera, Jeroen (HerausgeberIn); Strycker, Carl de (HerausgeberIn)
    Language: Dutch
    Media type: Book
    Format: Print
    ISBN: 9789460043642
    Subjects: Niederländisch; Lyrik; Geschichte 2000-2015;
    Scope: 302 Seiten
  11. Branding books across the ages
    strategies and key concepts in literary branding
    Contributor: Braber, Helleke van den (HerausgeberIn); Dera, Jeroen (HerausgeberIn); Joosten, Jos (HerausgeberIn); Steenmeijer, Maarten (HerausgeberIn); Ackermans, Linda (MitwirkendeR); Bax, Sander (MitwirkendeR); Debergh, Gwennie (MitwirkendeR); Deinsen, Lieke van (MitwirkendeR); Franssen, Gaston (MitwirkendeR); Geerdink, Nina (MitwirkendeR); Ham, Laurens (MitwirkendeR); Hulsenboom, Paul (MitwirkendeR); Koffeman, Maaike (MitwirkendeR); McMartin, Jack (MitwirkendeR); Mourits, Bertram (MitwirkendeR); Schoor, Rob van de (MitwirkendeR); Smeets, Roel (MitwirkendeR)
    Published: [2021]
    Publisher:  Amsterdam University Press, Amsterdam

    Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus... more

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    Hochschule Aalen, Bibliothek
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    E-Book De Gruyter
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    Orient-Institut Beirut
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    Online
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    Evangelische Hochschule Berlin, Bibliothek
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    Leibniz-Zentrum Moderner Orient, Bibliothek, Geisteswissenschaftliche Zentren Berlin e.V.
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    Staatsbibliothek zu Berlin - Preußischer Kulturbesitz, Haus Potsdamer Straße
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    Universitätsbibliothek Braunschweig
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    Hochschule für Bildende Künste Dresden, Bibliothek
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    Hochschule für Musik 'Carl Maria von Weber', Hochschulbibliothek
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    Zentrale Hochschulbibliothek Flensburg
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    Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky
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    Hochschule für Angewandte Wissenschaften Hamburg, Hochschulinformations- und Bibliotheksservice (HIBS), Fachbibliothek Technik, Wirtschaft, Informatik
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    Technische Universität Hamburg, Universitätsbibliothek
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    Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

     
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    Content information
    Cover (lizenzpflichtig)
    Source: Staatsbibliothek zu Berlin
    Contributor: Braber, Helleke van den (HerausgeberIn); Dera, Jeroen (HerausgeberIn); Joosten, Jos (HerausgeberIn); Steenmeijer, Maarten (HerausgeberIn); Ackermans, Linda (MitwirkendeR); Bax, Sander (MitwirkendeR); Debergh, Gwennie (MitwirkendeR); Deinsen, Lieke van (MitwirkendeR); Franssen, Gaston (MitwirkendeR); Geerdink, Nina (MitwirkendeR); Ham, Laurens (MitwirkendeR); Hulsenboom, Paul (MitwirkendeR); Koffeman, Maaike (MitwirkendeR); McMartin, Jack (MitwirkendeR); Mourits, Bertram (MitwirkendeR); Schoor, Rob van de (MitwirkendeR); Smeets, Roel (MitwirkendeR)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789048544400
    Other identifier:
    Subjects: Books; Branding (Marketing); Publishers and publishing; BUSINESS & ECONOMICS / Marketing / General
    Other subjects: Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
    Scope: 1 Online-Ressource (372 Seiten)
  12. Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding
    Contributor: van den Braber, Helleke (Publisher); Dera, Jeroen (Publisher); Joosten, Jos (Publisher); Steenmeijer, Maarten (Publisher)
    Published: 2021
    Publisher:  Amsterdam University Press

    As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in... more

     

    As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

     
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    Source: OAPEN
    Contributor: van den Braber, Helleke (Publisher); Dera, Jeroen (Publisher); Joosten, Jos (Publisher); Steenmeijer, Maarten (Publisher)
    Language: English
    Media type: Ebook
    Format: Online
    ISBN: 9789463723916
    Other identifier:
    Subjects: Belgium; Netherlands; Modern period, c 1500 onwards; Literature: history & criticism; Sales & marketing
    Other subjects: Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies
    Scope: 1 electronic resource (425 p.)