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  1. Die strategische Bedeutung von Yield-Management im Hotelgewerbe
    Author: Bagemihl, Jens
    Published: 1994
    Publisher:  FTM, Trier

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    Content information
    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 9783930034048; 3930034042
    DDC Categories: 640
    Series: Trends - Forschung - Konzepte im strategischen Tourismusmanagement ; Bd. 5
    Subjects: Pension <Beherbergungsbetrieb>; Hotelgewerbe; Preispolitik; Marketingmanagement; Kommunikationspolitik; Rentabilität; Theorie
    Other subjects: (stw)Hotellerie; (stw)Preismanagement; (stw)Marketingmanagement; (stw)Rentabilität; (stw)Theorie; Graue Literatur
    Scope: V, 98 S., graph. Darst., 30 cm
    Notes:

    Literaturverz. S. 92 - 95
  2. Die strategische Bedeutung von Yield-Management im Hotelgewerbe
    Author: Bagemihl, Jens
    Published: 1994
    Publisher:  Eigenverl. Forschungskreis Tourismus Management, Trier

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    Berufsakademie Sachsen, Staatliche Studienakademie Breitenbrunn, Bibliothek
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    ZBW - Leibniz-Informationszentrum Wirtschaft, Standort Kiel
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    Leuphana Universität Lüneburg, Medien- und Informationszentrum, Universitätsbibliothek
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    Universitätsbibliothek Rostock
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    Source: Union catalogues
    Language: German
    Media type: Book
    Format: Print
    ISBN: 3930034042
    Series: Trends, Forschung, Konzepte im strategischen Tourismusmanagement ; Bd. 5
    Subjects: Hotellerie; Preismanagement; Marketingmanagement; Rentabilität; Theorie
    Scope: V, 98 S, graph. Darst, 30 cm
    Notes:

    Literaturverz. S. 92 - 95