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  1. Transmedia change
    pedagogy and practice for socially-concerned transmedia stories
    Beteiligt: Moloney, Kevin
    Erschienen: 2022
    Verlag:  Routledge, London ; New York, NY

    "This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success... mehr

    Standort:
    Universitätsbibliothek Bamberg
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

     

    "This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism

     
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  2. Transmedia change
    pedagogy and practice for socially-concerned transmedia stories
    Beteiligt: Moloney, Kevin (HerausgeberIn)
    Erschienen: 2022
    Verlag:  Routledge, Taylor & Francis Group, London

    "This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success... mehr

    Standort:
    Universitätsbibliothek Mannheim
    Signatur:
    2024 A 0599
    Fernleihe:
    uneingeschränkte Fernleihe, Kopie und Ausleihe

     

    "This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism"--

     
    Export in Literaturverwaltung   RIS-Format
      BibTeX-Format
    Quelle: Verbundkataloge
    Beteiligt: Moloney, Kevin (HerausgeberIn)
    Sprache: Englisch
    Medientyp: Buch (Monographie)
    Format: Druck
    ISBN: 9780367714321; 9780367714376
    Schriftenreihe: Routledge advances in transmedia studies
    Schlagworte: Narration (Rhetoric); Digital storytelling; Storytelling in mass media
    Umfang: xi, 250 Seiten, Illustrationen
    Bemerkung(en):

    Includes bibliographical references and index