Cover; Contents; Foreword; Preface; Acknowledgements; Headline and its Functions; How to Write a Headline; Kinds of Headlines-I; Kinds of Headlines-II; Headline Props; Feature and Magazine Headlines; Do's and Don'ts The 25 Golden Rules; The Internet...
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Universitätsbibliothek der Eberhard Karls Universität
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Cover; Contents; Foreword; Preface; Acknowledgements; Headline and its Functions; How to Write a Headline; Kinds of Headlines-I; Kinds of Headlines-II; Headline Props; Feature and Magazine Headlines; Do's and Don'ts The 25 Golden Rules; The Internet Headline; Glossary; Index; About the Author The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headline
