Capturing reader attention -- The hunt for fresh ideas -- Strong angles and focused ideas -- Creative research and reporting -- Interviews--moving past the predictable -- Action-packed writing -- Strong beginnings, satisfying endings --...
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Capturing reader attention -- The hunt for fresh ideas -- Strong angles and focused ideas -- Creative research and reporting -- Interviews--moving past the predictable -- Action-packed writing -- Strong beginnings, satisfying endings -- Anecdotes--the color of writing -- The structure of writing -- The art and style of writing -- The wide, wide world of shorts -- Picture this--the profile article -- Real life dramas and stories -- How to write how-to articles -- The calendar-content connection -- News features, trends and issues -- Writing to inspire -- Writing for the business-to-business media -- Writing for the internet -- Marketing your words -- Writing creative query letters -- Copyrights and wrongs.