To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political...
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To what extent are the techniques ofcampaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the pu
Includes bibliographical references (p. [198]-209) and indexes
Electronic reproduction; Available via World Wide Web
Cover; Table of Contents; Part I: Context; 1 - Theories of Political Communications; 2 - The Campaign Context; 3 - Understanding Media Effects; Part II: Process; 4 - The Party Strategy; 5 - The News Agenda; 6 - The Public's Reaction; Part III: Impact; 7 - The Impact on Civic Engagement; 8 - The Impact on the Public's Agenda; 9 - The Effects of Television News on Party Preferences; 10 - The Effects of Newspapers; 11 - Conclusions: The Impact of Political Communications; Technical Appendix; Bibliography; Name Index; Subject Index
